Brand

Brand Guidelines

The visual identity of Kalau AI.

Kalau AI logo

SVG (vector, preferred for digital use)

Kalau AI logo PNG

PNG (raster, for presentations & docs)

Typography

Sora

Sora is the only typeface used across the entire Kalau AI brand — headings, body copy, and UI.

Colors

Primary

#0D0D0D

Secondary

#F4F4F5

White

#FFFFFF

Accent

#A7BFFF → #DCCBFF

Usage Guidelines

  • Maintain clear space around the logo equal to the height of the mark.
  • Never stretch, recolor, or rotate the logo.
  • Use the light logo on dark backgrounds and the dark logo on light backgrounds.
  • Do not place the logo over busy or low-contrast imagery.